Cog (Advertisement)

By Jesse Russell

High Quality Content by WIKIPEDIA articles "Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB 6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday," broadcast later in the year. The piece itself was produced on a budget of 1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.

• Format: Paperback
• Language: English
• ISBN: 5510581972
• ISBN13: 9785510581973
• Release Date: January 1
• Publisher: Book on Demand Ltd.
• Length: 102 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.2" x 8.3" x 11.0"