Code Name Ginger: The Story Behind Segway and Dean Kamen's Quest to Invent a New World

by Steve Kemper

Book Overview

Reinventing the Wheel is the riveting, behind-the-scenes story of the enigmatic and cocksure inventor Dean Kamen and the Segway Human Transporter. When Kamen invented the two-wheeled vehicle known to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1578516730
• ISBN13: 9781578516735
• Release Date: June 2003
• Publisher: Harvard Business Review Press
• Length: 319 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.5" x 9.4"

Customer Reviews

Ginger a great insight into process and turmoil

"Ginger" is a terrific insight into the real day to day process of innovation. It appears that it doesnt come easily.Great things never do.The book makes you feel like you are along for the ride.You feel the frustrations and embrace the challenges the team encoutered along the path to innovation(I am a Segway owner and have met Dean).I think Dean has nothing to be embarassed about with this book. It exposes his incredible talent,humanity,kindness,and unwillingness to fail. It showcases his ability to pick the right people-most of the time....and build a great team.He still is truly amazing in my book.It has given me new respect for just how hard it was to bring this kind of innovation to market. I just wish the process of following it didnt end where it did.A great read ...left me wanting more.

A Look Inside the Whirlwind

If Edison or Ford had allowed us a peak inside their laboratories, what would it have been like? Clearly visiting one of the various museums dedicated to them does not do justice to the events that went on there. While Dean Kamen?s legacy is not yet assured to be within this group, we fortunately will have a chronology.Kemper has captured the mystique of the engineering marvel in a book that reads more like a novel than a traditional business book. The various, frank participant comments that he recorded allow us to gain insight into the engineering and management challenges that Segway has overcome. Many within the startup and capital space suggest that every founder should be cognizant of when it is time to step down and allow others to run more of the show, and Kemper paints Kamen as no exception to this. The book illustrates how Kamen?s micro-management may have caused the project to take longer and cost more than it may have needed to. It also shows how Kamen?s belief in Ginger along with his charm and salesmanship may be what ended up making Segway a success in the end.The book?s only shortfall comes from Kemper?s expulsion just prior to the Segway?s announcement and launch. Due to his loss of access to the project?s participants at this point, we are prevented from hearing reflections and thus being able to evaluate the success of the project?s culture and management style. Hopefully others from the Segway team will choose to codify their commentary on their experience at some point.Code Name Ginger will allow you to understand what goes on from idea to creation. It would be difficult not to be drawn in to the engineer?s & manager?s struggle to overcome obstacles to bring the Segway to fruition. It is a look inside the whirlwind ?

terrific book, even if you are not a techie

I am only half way into this book, but I have to recommend it. It makes me want to run right out and buy the Segway to become part of the new world order. (Only trouble is, the thing is too expensive.) But reading about its creator is exhilarating, and it manages to be a page-turner inspite of the fact that it is "real world". If you know an inventor or wish you were one, this entertaining book can give you a flavor for the life of the real thing.

aka Code Name Great Read

I've always admired Kamen and his work. To get this up close, and personal view was a real treat. Kemper captured the people and the process in a way that made the book very compelling reading. His "fly-on-the-wall" perspective was fantastic. The meetings (especially the one described in chapter 15) are painfully familiar and funny. The same is true for the interactions between engineers and marketers. Great read!

A Great Ride

In 1999, Dean Kamen called journalist Steve Kemper and invited him to chronicle the development of a new invention, "the biggest thing I've ever done." Kemper bit, and the result is this gem of a book.You may have heard of Dean Kamen as the archetypical American inventor, whose ideas made him a millionaire in his twenties, but who wears his uniform of a denim shirt, jeans and boots everywhere, from the workshop to the Oval Office to the boardroom. Or you may have seen the Dateline story on the revolutionary wheelchair (It climbs stairs! It rears up and balances on two wheels!) his company is even now jumping through FDA approval hoops. Or maybe you know a high-school kid competing in the FIRST robot-building team competition that is another of Kamen's brainchildren.I loved this book, for a lot of reasons. First, it's unflinchingly honest. This is no worshipful paen to Kamen and the Segway, It is a balanced (pardon the pun) look at the inventor, his company, and the engineering and business behind the creation of the Segway, warts and all. Kemper writes an even-handed account, but the way he cares about his subjects shines through the entire book. The author respects Kamen's genius, creativity, and sheer chutzpah, but also shines a merciless light on his many shortcomings. And Kamen IS likeable, and every bit the visionary wunderkind that the media paints. But reading how his team sometimes suffered in the Great Man's shadow made me squirm. Although he professes to be neither an engineer nor a business guy, Kemper captures the spirit and creativity of engineering art AND business. He explores the sometimes-twisted and sometimes-sublime group dynamics that manifest when a group of people are pushing the technical envelope. He accurately describes both the "Eureka!" moments and the bone-numbing tedium necessary to turn a great idea into a complex, working whole. Finally, the book is a great look inside the twenty-first century dream lab that is DEKA Research. The author gives tantalizing glimpses of the other on-going projects along with Project Ginger. And I pretty much drooled over the descriptions of Kamen's house. [...]