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Coca-Globalization: Following Soft Drinks from ...
Edition Description
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing...
Edition Details
Format:Paperback
Language:English
ISBN:0230603866
Format: Paperback
Condition:
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10.09
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Coca-Globalization: Following Soft Drinks from ...
Edition Description
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing...
Edition Details
Format:Hardcover
Language:English
ISBN:0312238711
Format: Hardcover
Condition:
$
59.29
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