Coca-Cola: A History of American Innovation: From the laboratory to the table of millions: the journey of a drink that changed the world

By Michael Thompson Davis

From the backroom of an Atlanta pharmacy in 1886 to the dinner tables of billions of people around the world, this is the story of how a simple refreshing drink became a global symbol. Through historical documents and unpublished accounts, the book traces the entrepreneurial adventure that revolutionised not only the beverage industry, but also modern marketing. The narrative starts with John Pemberton, a visionary pharmacist who created the original recipe, and then follows the rise of the company through key figures such as Asa Candler, who turned a local drink into a national phenomenon. The book explores the innovative strategies that shaped 20th century advertising, from the introduction of the distinctive bottle to the creation of revolutionary advertising campaigns. Readers will discover how this drink became an integral part of popular culture, influencing art, music and even Christmas traditions. The challenges faced during crucial historical periods, such as World War II, are analysed, as well as how the company adapted to social changes and different cultures around the world. A compelling narrative that weaves together American history, industrial innovation and visionary marketing, revealing how a simple drink became a global cultural icon.

• Format: Paperback
• Language: English
• ISBN: B0DYZJ6Q39
• ISBN13: 9798312602807
• Release Date: March 2025
• Publisher: Independently Published
• Length: 140 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"