Cobranding: A Study on the Perception of Customers

By Deepak Mishra

Todays consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659383147
• ISBN13: 9783659383144
• Release Date: May 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"