Coach to ALIGN: Building Empowered Teams Together
Great leaders aren't born. They're coached - and this is the playbook.
In today's fast-moving workplace, the difference between a manager people tolerate and a leader people follow comes down to one thing: the ability to coach. Not manage. Not direct. Not control. Coach.
Coach To ALIGN gives you a proven, step-by-step framework for developing the leaders around you - while continuing to grow as one yourself. Whether you're leading a team of five or an organization of five hundred, the ALIGN Coaching Model delivers the structure, language, and tools to transform how you lead - starting with your very next conversation.
The ALIGN Coaching Model walks you through five transformational steps:
A - Analyze Behaviors: Understand what's really driving performance and disconnect
L - Leverage Relationships: Build the trust and rapport that make coaching possible
I - Inquire: Ask the powerful questions that unlock potential and shift perspective
G - Gain Next Steps: Create clear, committed action plans that move people forward
N - New Commitment: Anchor growth with accountability and renewed purpose
Inside this book, you will discover:
How to shift from managing tasks to developing people - the fundamental leadership upgrade
Practical coaching conversations you can use immediately, in any situation
How to read the four core personality styles and flex your approach for maximum impact
Strategies to build a coaching culture that retains talent and drives performance
How to give feedback that motivates, not deflates - and closes the loop on real growth
Tools to develop emerging leaders within your team and create a pipeline of talent
This book is for you if:
You're a manager, director, or executive ready to lead through people, not just processes
You're an HR or L&D professional looking for a practical coaching model to implement across your organization
You're a coach or consultant who wants a structured, branded framework to serve clients more powerfully
You believe your team is capable of more - and you're ready to be the leader who unlocks it
About the Author
Shaine is a multi-award-winning author, certified leadership coach, and Experience Manager with over 40 years of leadership expertise across world-class organizations including Walt Disney World, The Ritz-Carlton, Park Hyatt Hotels, United Airlines, and JetBlue. A Cornell HR Graduate Certificate holder, Disney Institute certified professional, and Life-Certified Customer Service Professional (CCSP(R)), Shaine is listed in Marquis Who's Who 2025 and earned recognition as Platinum Operations Manager of the Year at Asurion. The creator of the proprietary ALIGN Coaching Model, Shaine has spent a career turning managers into coaches - and coaches into transformational leaders.
Your team is waiting for a leader who sees them, develops them, and believes in what they're capable of. That leader is you.
Get your copy today - and start building the coaching culture your team deserves.
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