Co-Marketing Solution, The

By Shawn Clark

Explores co-marketing, the creation and establishment of strategic alliances, and partnerships between manufacturer and retailer in order to advance the branding message of each party. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0658000063
• ISBN13: 9780658000065
• Release Date: April 2000
• Publisher: McGraw-Hill
• Length: 224 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.2" x 0.8" x 6.3"

Customer Reviews

Brand marketing is Changing

I did enjoy this book. I have a good background in trade marketing and felt the author did a good job in showing the whole picture as well as having a vast knowledge of how sales works and the retail environment works. The eight step model used was practical and this book could be an eye opener to young marketers that are too consumer focused and lack and understanding of sales and the world of trade marketing

Best book on trade marketing I've ever read

I thought from the title that it would be another book on Trade Marketing. But I'm glad that I was wrong. It is the most lucidly written book on how to build your business and brand via trade partners (whether they be key accounts, 2nd tier distribution, etc) - that I've ever read. It shows a clarity of thinking that can only come from years of experience and an inquisitive mind.This is a book written by a marketing practitioner one who has been in the trenches.

Good Marketing Book for Marketers

................................The content is very informative, but lack of deep explanation about branding. Just a little bit deeper, and I will give this book 5 stars.