Co-Creation of High-Tech Products in the B2B Domain

by Leontin Grafmuller

Leontin Karl Grafm?ller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or...

• Format: Paperback
• Language: English
• ISBN: 3658284110
• ISBN13: 9783658284114
• Release Date: November 2019
• Publisher: Springer Gabler
• Length: 196 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"