Introduction; Co-Creation; The Basic Assumptions of Co-Creation; The Potentialum Organizational Model; Structure of the Potentialum Model; Structure of the Potentialum Model; The Co-Creation Process; The 8 Steps of the Co-Creation Process; Transformation of the Organization; Co-Creation: The Role of Leadership and HR; Co-Creation and Organizational Development; The Co-Creation Coach and Process Facilitator; Summary; Epilogue: Caught in the Dilemma
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