Co-Branding: Fit Factors between Partner Brands

By Peter Zickermann

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Copenhagen Business School, language: English, abstract: This thesis is about... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3954892960
• ISBN13: 9783954892969
• Release Date: September 2014
• Publisher: Anchor Academic Publishing
• Length: 96 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"