How Media Works: The Relationship Between Media, Customers and Agencies

By Sharry Jackson

Media planning is primarily a craft with clearly defined tasks. Nothing has changed to this day. As an advertiser, you have a marketing goal and want to communicate a message, the media agency has the knowledge of the media offer and says it How, when, where, how often, and at what price this message has to be communicated in order to be anchored in the consumer's mind. The media providers provide the communication platform.

• Format: Paperback
• Language: English
• ISBN: B09JJ7KB65
• ISBN13: 9798497792973
• Release Date: January 1
• Publisher: Independently Published
• Length: 188 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"