Cliff Jump

By Brandice Daniel

Cliff Jumping is my passion because without the jumps, my life would look totally different. I wouldn't have a successful company, live in New York, be featured on the Drew Barrymore show, have a deal with Nike, or living out my dream. My life would be full of regrets, what ifs, and a nagging feeling that there was better for me.

I can easily recall having a college degree and working part-time in the local mall in Memphis, TN and working for a temp service filing papers I knew there was more for me, but my life kind of putted along until I started to cliff jump. My first major jump was deciding to move from Memphis to New York without having the path totally figured out. Then, it was deciding to do a big event in Harlem knowing I did not have the experience people thought I needed to pull it off.

From there, the cliff jumps started to snowball. It included putting down a deposit on an $85,000 venue but not knowing where the rest of the money would come from. That move resulted in my first sponsorship from Target. A cliff jump landed me in Portland, OR sitting in a board room full of Nike executives sharing my story and launching a collaboration on a sneaker for LeBron James.

I could not have imagined owning a multi-million dollar company that has partnerships with major corporations. If I had played it safe and followed the status quo, my life would be quite different.

My faith plays a major part in cliff jumping, so before you dive in, know that cliff jumping is taking a step of faith.

To understand cliff jumping, you must know what it is not.

Cliff jumping is NOT:

- Moving without a plan

- Acting on impulse

- Putting your family and kids in harm's way

- Taking an action without calculating the cost

- Jumping without the work ethic to see it through

I believe in planning and creating clear goals. Cliff jumping without either will leave you under the covers in tears. Trust me, I know. I've tried it several times and it's not fun.

We will plan, but we will jump

Are you ready?

• Format: Paperback
• Language: English
• ISBN: 1957092017
• ISBN13: 9781957092010
• Release Date: February 2022
• Publisher: Mynd Matters Publishing
• Length: 26 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"