Classic Failures in Product Marketing [Large Print]

By Donald W. Hendon and Donald Wayne Hendon

Book Overview

Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been... This description may be from another edition of this product.

• Format: Paperback
• Large Print: Yes
• Language: English
• ISBN: 0844234583
• ISBN13: 9780844234588
• Release Date: January 1
• Publisher: McGraw-Hill Trade
• Length: 205 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"