City Branding: Theory and Cases

By Keith Dinnie

Book Overview

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

• Format: Hardcover
• Language: English
• ISBN: 0230241859
• ISBN13: 9780230241855
• Release Date: December 2010
• Publisher: Palgrave MacMillan
• Length: 239 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"