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City Branding: Theory and Cases
By Keith Dinnie
Edition Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual...
Edition Details
Format:Paperback
Language:English
ISBN:1349317586
Format: Paperback
Condition:
$
119.00
City Branding: Theory and Cases
By Keith Dinnie
Edition Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual...
Edition Details
Format:Hardcover
Language:English
ISBN:0230241859
Format: Hardcover
Condition:
$
159.00
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