City Branding: The Ghostly Politics of Representation in Globalising Cities

By Alberto Vanolo

Book Overview

City Branding

explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

• Format: Hardcover
• Language: English
• ISBN: 1138959383
• ISBN13: 9781138959385
• Release Date: July 2018
• Publisher: Routledge
• Length: 208 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"