City Branding and Promotion: The Strategic Approach

By Waldemar Cudny

Book Overview

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

• Format: Hardcover
• Language: English
• ISBN: 1138488100
• ISBN13: 9781138488106
• Release Date: May 2019
• Publisher: Routledge
• Length: 186 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"