City Brand Image

By Jessica Abouzeid

Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers." A recent trend in city branding has been to stage large events, also known as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3845404027
• ISBN13: 9783845404028
• Release Date: July 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"