CIM Coursebook: The Marketing Planning Process

By Ray Donnelly and Graham Harrison

Book Overview

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

• Format: Hardcover
• Language: English
• ISBN: 1138440973
• ISBN13: 9781138440975
• Release Date: July 2017
• Publisher: Routledge
• Length: 256 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"