CIM Coursebook: Managing Marketing

By Francis Nicholson and Richard Meek

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

• Format: Hardcover
• Language: English
• ISBN: 1138440957
• ISBN13: 9781138440951
• Release Date: June 2017
• Publisher: Routledge
• Length: 284 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"