
This book debunks many myths. There are some common misconceptions about what Competitive Intelligence (CI) is and how it can benefit businesses. The CI-Driven CEO illustrates how CI is an essential function, not an overhead expense, that helps identify opportunities and...

This book debunks many myths. There are some common misconceptions about what Competitive Intelligence (CI) is and how it can benefit businesses. The CI-Driven CEO illustrates how CI is an essential function, not an overhead expense, that helps identify opportunities and reduce...