Church Communications Handbook: A Complete Guide to Developing a Strategy, Using Technology, Writing Effectively, and Reaching the Unchurched

by Wanda Vassallo

Book Overview

Communications specialist Wanda Vassallo provides a comprehensive look at structuring all forms of communication in the local church. She deals with how to advertise, how to talk with the media, how to communicate with church members and how best to utilize technology. Helpful forms, checklists and examples from cutting edge churches are included.

• Format: Paperback
• Language: English
• ISBN: 0825439256
• ISBN13: 9780825439254
• Release Date: September 1998
• Publisher: Kregel Academic & Professional
• Length: 304 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"

Customer Reviews

It's filled with splendid ideas and suggestions.

Although this paperback has a modest price, its 300 pages add up to a valuable resource -- a pearl of great value -- for ministers, staff members, and other persons with varied leadership roles in local churches. The book shows how to develop an overall plan and provides ample examples of ways farsighted churches are communicating effectively with their members and ways they are reaching the unchurched. It gives solid advice on advertising, media relations, and use of websites, e-mail and other offspring of electronic technology. Contributing to the five-star quality of this book are its checklists and forms to keep track of progress.