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Choice Models in Marketing: Economic Assumptions, Challenges and Trends
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Choice Models in Marketing: Economic Assumption... 1601981643 Book Cover

Choice Models in Marketing: Economic Assumption...

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Edition Description

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that...

Edition Details
Format:Paperback
Language:English
ISBN:1601981643
Format: Paperback
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