Chinese Tourism in the UK

By Gary Rice and Wanguo Han

To be successful attracting Chinese tourism in the UK. You need to understand the Chinese culture, what the Chinese tourist expects, needs and is willing to pay for and why they are visiting Britain.

It is much more than just sight-seeing. Chinese tourists spend more, compared to other groups on retail. In London, Chinese tourists spend on average three times more than any other nationalities on luxury branded goods.

The authors are fully aware of the differences between British and Chinese culture and tourism, and have written this book to give you a competitive edge over your rivals and to assist you in attracting Chinese tourism and providing an unforgettable experience and service that Chinese tourists will share through social media and tell their families and friends back home.

If you are a tour operator, retailer, hotelier, restaurateur, tourist attraction owner or council, then this book is for you.

• Format: Paperback
• Language: English
• ISBN: B0C47Q9J32
• ISBN13: 9798393657222
• Release Date: May 2023
• Publisher: Independently Published
• Length: 114 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"