Chinese Economic Transition and International Marketing Strategy

by Ilan Alon, Shaomin Li, Barbara Ballinger Buchholz

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises,...

• Format: Hardcover
• Language: English
• ISBN: 1567205879
• ISBN13: 9781567205879
• Release Date: March 2003
• Publisher: Praeger
• Length: 352 Pages
• Weight: 1.41 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"