A detailed analysis and description of China's Demographic Profile and how this is expected to change over the next twenty years. The demographic profile of a country significantly impacts on its economic future and is therefore an essential underpinning of any business or investment strategy. The age and education profile of the population determines many aspects of consumption as well as the capability of the society to develop. By understanding how China's demographic profile will change the reader will see the opportunities that can emerge in future years. Chapters are as follows: 1) Introduction; 2) The Present Situation; 3) Overall Population Growth and drivers; 4) Urbanisation; 5) Evolving Consumer and Household; 6) Education; 7) Labour Force; 8) Demographics and GDP; 9) Household Incomes; 10) Household Expenditure Patterns by Income Level; 11) Summary and Key Strategic Implications; Appendices A) Methodology; B) Definitions.
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