Chasing the Monster Idea: The Marketer's Almanac

by Stefan Mumaw

Book Overview

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470915854
• ISBN13: 9780470915851
• Release Date: October 2011
• Publisher: Adams Media Corporation
• Length: 217 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.9" x 8.7"