Charity Marketing: Contemporary Issues, Research and Practice

Bys: Sarah-Louise Mitchell and Fran Hyde

Book Overview

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.

• Format: Paperback
• Language: English
• ISBN: 0367680890
• ISBN13: 9780367680893
• Release Date: December 2021
• Publisher: Routledge
• Length: 220 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"