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Channel Management: Marketing 04.07 1841121959 Book Cover

Channel Management: Marketing 04.07

Edition Description

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the...

Edition Details
Format:Paperback
Language:English
ISBN:1841121959
Format: Paperback
Condition:
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