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Hardcover Changing the Performance: A Companion Guide to Arts, Business and Civic Engagement Book

ISBN: 0415379334

ISBN13: 9780415379335

Changing the Performance: A Companion Guide to Arts, Business and Civic Engagement

A result of many years of research and practice, Changing the Performance is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT).

Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating...

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Format: Hardcover

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