Changing the Game: The New Way to Sell

by Larry Wilson and Hersch Wilson

Book Overview

Sales pros know that we are in the midst of one of the most turbulent and competitive periods in the history of selling. There are more players in the game, and the game is far mole complex. Customers... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0671671359
• ISBN13: 9780671671358
• Release Date: November 1988
• Publisher: Touchstone Books
• Length: 288 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.7" x 5.7" x 8.6"

Customer Reviews

Marvelous - A classic must read.

As others have pointed out, Larry Wilson broke new territory in approaching the sales process as a counselor to the customer. I have had this book for years and I re-read it every now and them to remind myself of the valuable lessons it contains. And I am not even in sales...

Selling starts with Attitude!

Larry Wilson, a sales superstar in the Life Insurance business, was a champion of looking at your own attitudes about selling, your company, your products, your marketplace, your competition,your prospects, and your customers. You might think this may be nothing new, but at the time it was not the prevailing thought about selling and "salesmanship". A good book to see the evolution of selling. Helps to empower salespeople to be more in control of their own selling success!

Success with Selling Anything

Larry Wilson was one of the best life insurance salemen the world ever saw. He could have sold anything. In his book, he shares his secrets of success. While some of his secrets may be nothing new now, he was one of the first to understand training people to be successful sales people. Out-of-print, this book will be a valuable addition to your library.