Changing Focus: Kodak and the Battle to Save a Great American Company

By Alecia Swasy

Like a Coca-Cola bottle and a McDonald's arch, Kodak's yellow packaging has become a 20-century business icon. As the company prepares for the 21st century, however, all is not going smoothly. In much... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0812924630
• ISBN13: 9780812924633
• Release Date: June 1997
• Publisher: Crown Business
• Length: 276 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"