Chancen Und Risiken Von Product Placements

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Chancen und Risiken von Product Placements: Ein... [German]

Edition Description

Inhaltsangabe: Einleitung: Aufgrund kontinuierlicher Ver nderungen auf den Absatzm rkten hat die Bedeutung der unternehmerischen Kommunikationspolitik in den letzten Jahren stark zugenommen. Zu diesen Ver nderungen z hlen, neben dem Wandel der Verk uferm rkte hin zu K uferm rkten,...

Edition Details

Format:Paperback

Language:German

ISBN:3838629221

Format: Paperback

Condition:

82.29

Save $12.61!

List Price: ~~$94.90~~

Quantity:

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Chancen und Risiken von Product Placements: Ein... [German]

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