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Chancen und Risiken im Influencer Marketing. Zusammenarbeit von Unternehmen und Influencern auf Social Media
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Chancen und Risiken im Influencer Marketing. Zu... [German] 395687501X Book Cover

Chancen und Risiken im Influencer Marketing. Zu... [German]

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Edition Description

Social Media gelten als wichtigstes Marketinginstrument, wenn es um neue Vermarktungsm glichkeiten geht. Mithilfe von Influencern wollen Unternehmen eine pers nliche Kundenabsprache, eine authentische Kommunikation sowie mehr Glaubw rdigkeit erzielen. Dies birgt jedoch ein gro...

Edition Details
Format:Paperback
Language:German
ISBN:395687501X
Format: Paperback
Condition:
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