Challenging the Big Brands: How New Brands Win Market Share with Innovative Design

by Judith Evans and Cheryl Dangel Cullen

Book Overview

Today we perceive companies such as Gateway, Federal Express and Virgin Atlantic Airlines as market leaders, but once upon a time they were challenger brands. This study explores the critical role... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1564969053
• ISBN13: 9781564969057
• Release Date: December 1999
• Publisher: Rockport Publishers
• Length: 176 Pages
• Weight: 2.22 lbs.
• Dimensions: 0.8" x 8.8" x 11.5"