Challenges of Brand Management Today

By Sebastian Buck

Brand management and branding are currently the "talk of the town". Corporations spend millions on planning and implementing brand activities. New research findings are published and many different... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639247639
• ISBN13: 9783639247633
• Release Date: November 2010
• Publisher: VDM Verlag
• Length: 120 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"