Challenger Brand Marketing(R)

By Craig Alexander and John Gumas

Book Overview

Challenger Brand Marketing(R) was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by "Gorilla" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.

• Format: Paperback
• Language: English
• ISBN: B0BV1DDSQS
• ISBN13: 9798838881373
• Release Date: February 2023
• Publisher: Independently Published
• Length: 174 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"