CEO Logic: How to Think and ACT Like a Chief Executive

by C. Ray Johnson

Book Overview

This book starts with the foundations of business success: the development of a business philosophy that works for you, and the strategic application of that philosophy in all areas of your endeavor. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564143511
• ISBN13: 9781564143518
• Release Date: May 1998
• Publisher: Career Press
• Length: 288 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

CEO Logic: How to Think and Act like a Chief Executive by C. Ray Johnson.

The reason I read this book is that I wanted to learn to be an effective chief executive officer (CEO) and how CEOs think and make decisions, as I aspire to be one in the next two to three years. CEO Logic provides a wide perspective about the challenges of being at the top of an organisation. C. Ray Johnson provides the knowledge of how to rise to the top of an organisation; how to think like a successful CEO, how to run an organisation successfully and how to turn a faltering organisation around from a loss making company, to a profitable entity, among other interesting topics. CEO Logic explains what drives the actions of successful CEOs. It explains how to think clearly and perceive the fundamental management issues that influence business decisions and the habits of mind needed to achieve success in business. The book gives an exposition of the foundations of business success, development of a business philosophy that works, and the strategic application of that philosophy in an organisation. CEO Logic teaches the operating disciplines required to establish and grow a business. What I particularly liked in the book was the information on how a CEO can effect a turnaround. Ray Johnson provides, in chapter 10 of CEO Logic, ten steps of turning an organisation around. Based on the ten steps, those responsible for changing the fortunes of a company have an excellent blue print they can rely upon.

The REAL DEAL!! A Guide for becoming a "Level 5" manager

As the back cover of this book says, go ahead, read those other books by high-profile celebrity CEOs to get motivated. Then read this book to see HOW it is done. I say, skip the celebrity CEO du jour books, and go straight to this 5-star book for "Level 5" people.This is a clear, consise, and exceptionally well proofread and published book (not one error in this book - as opposed to Moore's Crossing the Chasm - a terrible proofreading job). C. Ray Johnson cuts to the chase as to just what and how an effective CEO does and conducts him/herself, and in so doing convinces the reader quickly that anyone has the capacity to do pursue the principles of CEO logic if they really have the will and desire.Johnson's incredibly clear early chapters lay out the effective CEO melds business understanding with personal principles. From there he goes through each aspect of key business functions and uses his CEO Logic approach for the right direction in each. His chapter on turnaround management is great.Another very important note, this book and Jim Collins' Good to Great compliment each other. Collins makes the key point early on that companies that go from good to great are rarely run by celebrity big-ego CEOs brought in from the outside, but are instead run by generally quiet, unassuming people who are nevertheless deeply rooted in their convictions and desire to be great and have a winning team working with them. This is what Collins refers to as a "Level 5" leader.You can think of Johnson's book as a primer on how a Level 5 leader conducts business and takes on leadership. Buy both books! You'll be glad you did. And, while you are at it, leave the self-aggrandizing celcb CEO books on the shelf ;-)

Filled with "real world" examples and helpful axioms.

This book should be a useful tool for managers-whether in the top slot or at various other levels of responsibility. Johnson's idea is that businesspeople at all levels can perform better when they learn to look at a company like an effective CEO does: by realizing that the company's competitive edge is the basic premise from which the whole "logic" of the company should flow. The rest of the book helps managers to see how to apply this logic productively to all areas of their work: from extending credit to hiring new employees to revising business plans and so on. Keeping focused on this logic, the real reason why you do what you do, means that all aspects of your company's work add to its overall effectiveness-and financial success

CEO Logic is a great resource for clearer thinking about bus

CEO LOGIC is a great resource for executives looking to improve how they think through both the day-to-day challenges of running a business and the "big picture" issues of how to stay competitive. Most useful is Johnson's emphasis on systematic, clear, and focused thinking about the true purpose of a company's resources--a mental discipline he calls "CEO Logic." This discipline allows one to stay focused on the key elements that make a business successful--not just while making major decisions about core competencies and competitive edge, but in improving everyday support operations as well (e.g. cash management, management development, or banking relationships). The book works at several levels: as a sort of primer of business fundamentals for those new to management; as a challenge to a more sophisticated, integrated approach to management for those increasing their scope of responsibility; and as a diagnostic tool for experienced CEOs and managers looking to improve results in particular aspects of their businesses (acquisitions, turnarounds, leadership, business operations planning, etc.). Readers will appreciate the book's "user-friendly" format, which features real-world stories, self-assessment tools, and concise, to-the-point writing.

EXCELLENT BOOK FOR CEOs AND MANAGERS AT ALL LEVELS

CEO LOGIC is a great resource for executives looking to improve how they think through both the day-to-day challenges of running a business and the "big picture" issues of how to stay competitive. Most useful is Johnson's emphasis on systematic, clear, and focused thinking about the true purpose of a company's resources--a mental discipline he calls "CEO Logic." This discipline allows one to stay focused on the key elements that make a business successful--not just while making major decisions about core competencies and competitive edge, but in improving everyday support operations as well (e.g. cash management, management development, or banking relationships). The book works at several levels: as a sort of primer of business fundamentals for those new to management; as a challenge to a more sophisticated, integrated approach to management for those increasing their scope of responsibility; and as a diagnostic tool for experienced CEOs and managers looking to improve results in particular aspects of their businesses (acquisitions, turnarounds, leadership, business operations planning, etc.). Readers will appreciate the book's "user-friendly" format, which features real-world stories, self-assessment tools, and concise, to-the-point writing.