CEO Branding: Theory and Practice

Book Overview

The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

• Format: Hardcover
• Language: English
• ISBN: 1138013714
• ISBN13: 9781138013711
• Release Date: June 2015
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"