Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation

By Raphael Städtler

Master's Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, The University of Surrey, course: International Business Management... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 364089703X
• ISBN13: 9783640897032
• Release Date: April 2011
• Publisher: Grin Verlag
• Length: 108 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"