Celebrity Endorsements and Consumer's Perception of Product Quality

By Michael Busler

Consumers purchasing decisions are based on many factors. The primary factor is the consumer s perception of value. Consumer s determine value by judging the perceived benefit of the product and then... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838381432
• ISBN13: 9783838381435
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"