Celebrity Endorsement and Consumer Purchase Intentions of Selected Telecommunications companies in Lagos state, Nigeria

by Jude Nwaulune

Celebrities are individuals who are popular in the public space because of their physical attractiveness, expertise, trustworthiness and congruence. To take advantage of these components, Marketers use celebrities for product promotion to create awareness and enhance the credibility of their advertisement.However, the use of celebrities to endorse consumer products in many cases has not yet yielded its desired goal within the Nigerian context. This...

• Format: Paperback
• Language: English
• ISBN: 6200550115
• ISBN13: 9786200550118
• Release Date: January 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"