Celebrities, Products, and Presentation Styles

By Zhen Sun

Celebrity endorsement advertising has become a remarkable phenomenon in many countries as well as in China. Given the rising popularity of celebrity endorsements in China during the past two decades... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838396731
• ISBN13: 9783838396736
• Release Date: August 2010
• Publisher: Lap Lambert Academic Publishing GmbH & Company KG
• Length: 176 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"