Cause-Related Marketing: Relevance and Application in British Cancer Charities - A Case Study Approach

By Jenny Graff

Inhaltsangabe: Abstract: Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838665112
• ISBN13: 9783838665115
• Release Date: March 2003
• Publisher: Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica
• Length: 68 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"