Cause-Related Marketing: Case Studies from a Global Perspective

Book Overview

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

• Format: Hardcover
• Language: English
• ISBN: 3030654540
• ISBN13: 9783030654542
• Release Date: March 2021
• Publisher: Springer
• Length: 435 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.0" x 7.7" x 9.4"