Cause Related Marketing and its Impact on Sale

By Ahmed Imran Hunjra

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3845402229
• ISBN13: 9783845402222
• Release Date: July 2011
• Publisher: Lap Lambert Academic Publishing GmbH & Company KG
• Length: 84 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"