Cause Related Marketing: A substitute for direct donations?

By Sebastian Siebert

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, Aston University (Aston Business School), course: Business & Management,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3954892146
• ISBN13: 9783954892143
• Release Date: March 2014
• Publisher: Anchor Academic Publishing
• Length: 148 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"