Cause Branding: How doing good creates value for corporations and society

By Dominik Prinz

Nowadays many multinational corporations have come to realize that they are facing saturated markets while being at the verge of the maturity phase of their product s life cycle. Their growth strategy... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843389640
• ISBN13: 9783843389648
• Release Date: January 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"