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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Machine Learning, Diagnostics, Applications, and Outlook, Volume 2
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Causal Inference in Marketing: A Practical Tool... 1041399723 Book Cover

Causal Inference in Marketing: A Practical Tool...

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Edition Description

The global advertising market is roughly US$1.1 trillion, with digital channels accounting for most of that activity. Marketing measurement therefore increasingly depends on complex data environments: high-dimensional covariates, machine-learning systems, continuous treatments,...

Edition Details
Format:Paperback
Language:English
ISBN:1041399723
Format: Paperback
Condition:

Release Date: Nov 16, 2026

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