Categorization in Social Psychology

By Craig McGarty

Categorization in Social Psychology offers a major introduction to the study of categorization, looking especially at links between categorization in cognitive and social psychology.

In a highly readable and accessible style, the author covers all the main approaches to categorization in social psychology that a student might come across, including: biased stimulus processing, construct actviation, self-categorization, explanation-based, social judgeability and assimilation/contrast approaches. It is a wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology.

• Format: Paperback
• Language: English
• ISBN: 0761959548
• ISBN13: 9780761959540
• Release Date: December 1999
• Publisher: Sage Publications Ltd
• Length: 320 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"